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IAB/4A’s Release Draft Standard Addendum for Digital Video Advertising in TV Long Form Video for Public Comment

January 24, 2018, Covington Alert

Digital advertising typically involves a vast network of publishers, advertisers and their agencies, advertising exchanges and networks, technology platforms, and measurement and data analytics providers. To help streamline the commercial dealings of all of these parties in this complex ecosystem, advertising industry self-regulatory groups have developed various standards and protocols. Among those standards are the Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less Version 3.0 (the “Standard Terms”), which were created by two such self-regulatory groups: the Interactive Advertising Bureau (“IAB”) and American Association of Advertising Agencies (“4A’s”). The Standard Terms provide a voluntary framework of suggested terms that cover many aspects of the digital advertising buying process, including data collection and privacy, advertising placement, and measurement.

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