Juliana Moraes Liu is an associate in the Technology and IP Transactions Practice Group at Covington & Burling LLP.
Juliana advises clients on complex commercial transactions involving technology, data, and digital media, with a particular focus on advertising and emerging technologies such as artificial intelligence. Her practice is centered on structuring deals that are commercially practical while managing legal risk.
She has counseled clients on a wide array of advertising agreements, including ad tech integrations, audience measurement, campaign performance measurement, and data-sharing arrangements. She also negotiates data delivery and monetization agreements for audience creation and targeting, content distribution agreements, and influencer and celebrity endorsement agreements for digital and social media campaigns.
Juliana applies the same focus on data, platforms, and digital rights to a broader range of technology transactions, including IT/BPO outsourcing and logistics agreements, SaaS agreements, and customer-facing terms for digital services. She routinely handles entertainment technology deals and advises on the intellectual property aspects of mergers, acquisitions, and other corporate transactions. Juliana works with clients in a range of industries, including financial services, food and beverage, entertainment and media, sports, travel, and technology.
Juliana received her J.D. from Yale Law School and her undergraduate degree from Columbia University. She is an associate board member for Volunteer Lawyers for the Arts and provides pro bono support for a variety of performers, creators, and other artists.
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