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    Global Problem Solving from Covington: Deal with Complex Problems Anywhere in the World

    • Apr 08, 2021

Marie A. Lavalleye

Of Counsel

Washington +1 202 662 5439

  • About
  • Representative Matters
  • Credentials
  • About

    Clients turn to Marie Lavalleye for their most important brand and other IP Rights-related issues.  They rely upon Marie for her creative and practical solutions, thorough analysis and understanding of their business goals.  They note she is responsive and cost effective; providing the advice they need—and can rely upon—often in a single telephone call.

    Marie provides broad-based global IP Rights counseling to clients in the consumer products, entertainment, financial services, pharmaceutical, publication, software, sports and telecommunications industries.  She routinely devises and implements effective global trademark clearance, registration, enforcement and portfolio management strategies for clients in these industries.

    For M&A and other corporate clients, including AstraZeneca, Bacardi, Charlesbank, Eisai, NFL and Microsoft, Marie performs transactional due diligence and works closely with other deal team members to craft and negotiate the IP provisions of deal agreements.

    Marie represents clients in trademark infringement, unfair competition and rights of publicity litigation matters.  In proceedings before the United States Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB), she has secured highly favorable outcomes for clients, including Daiichi Sankyo, National Geographic, Medimetriks Pharmaceuticals, Promontory and the producers of Stolichnaya vodka.  She has also achieved appellate victories overturning unfavorable TTAB decisions.

    Areas of Expertise

  • Practices and Industries
  • Representative Matters
    • Advising on all intellectual property and licensing aspects of multi-million television, Internet and new media broadcasting deals for the National Football League, Major League Baseball and NASCAR.
    • Working with tax experts in developing and implementing a global strategy for protecting, licensing and enforcing an international conglomerate’s global brand.
    • Developing and implementing a brand protection and domain name enforcement strategy for a leading telecommunications company.
    • Representing a global manufacturer and seller of spirits in administrative proceedings before the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board.
    • Conducting and managing the IP due diligence relating to Goodyear’s restructuring of its multimillion dollar bank credit and accounts receivables facilities.

    Areas of Expertise

  • Credentials
    Education
    • Boston University School of Law, J.D., 1990
    • Université Catholique de Louvain, Candidature Unique en Droit, 1985
    • Cornell University, B.A., 1984
    Bar Admissions
    • District of Columbia
    • Maryland
    Languages
    • French
    Pro Bono
    • Representing the NFL Alumni, Inc. in connection an agreement with a developer in Texas for the development of a sports-themed recreational residential community.
    • Trademark counsel to the Coordinating Counsel for International Universities, a not-for-profit organization formed by leading educators, former governmental officials and former ambassadors, whose mission is to design, establish and administer universities based on the American model of higher education in China, Afghanistan and other foreign countries.
    • Trademark and copyright counsel to the SNAP Foundation, Inc., a not-for-profit organization that has put in place educational programs directed to school-aged children that promote self-esteem, self-confidence, and social and personal growth by focusing on positive life choices through the use of creative writing, artistic expression, photography and computer-aided research.
    • Trademark and copyright counsel to the Cosmetic, Toiletry and Fragrance Association Foundation and its Look Good Feel Better program providing hair, make-up and skin care techniques for cancer patients and cosmetologists who provide such services to cancer patients.
    Accolades
    • WTR1000, Prosecution and Strategy (2015) 
    • Washington DC Super Lawyers, Intellectual Property (2013-2017)
    • Legal 500 US, Intellectual Property - Trademarks: Non-Contentious (2012, 2014-2017)
    Memberships and Affiliations
    • International Trademark Association, member

    Areas of Expertise

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