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Sam Jungyun Choi is an associate in the technology and media group in the London office. Her practice focuses on data protection and information technology law, and encompasses regulatory compliance and policy advisory work.

Ms. Choi advises leading life sciences, technology, and software companies on a wide range of matters relating to data protection and cybersecurity issues. Her work in this area has involved advising global companies on compliance with European data privacy and information rights legislation, such as the General Data Protection Regulation, the UK Data Protection Act, and related EU legislation. She also advises on a variety of policy developments in Europe, including providing strategic advice on EU and national initiatives relating to artificial intelligence, blockchain, and digital health.

  • Advising life sciences, technology and financial services industry clients on various data privacy matters, including providing guidance on compliance with European data protection principles, international transfers of data, data processing agreements, cybersecurity breaches, and data subject rights requests.
  • Winner of the City of London Solicitors’ Company Prize (2016)