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Sam Jungyun Choi is an associate in the technology regulatory group in the London office. Her practice focuses on European data protection law and new policies and legislation relating to innovative technologies such as artificial intelligence, online platforms, digital health products, and autonomous vehicles.

Ms. Choi advises leading technology, software and life sciences companies on a wide range of matters relating to data protection and cybersecurity issues. Her work in this area has involved advising global companies on compliance with European data protection legislation, such as the General Data Protection Regulation, the UK Data Protection Act, and related EU and global legislation. She also advises on a variety of policy developments in Europe, including providing strategic advice on EU and national initiatives relating to artificial intelligence, online platforms, digital health, and autonomous vehicles.

  • Advising leading technology and life sciences industry clients on strategic issues relating to data protection law compliance, particularly in relation to launching new products and services, use of sensitive data for research and development, artificial intelligence applications, and compliance with global privacy laws.
  • Advising leading technology industry clients on the new EU Platform-to-Business Regulation, including policy advisory work on algorithmic transparency and compliance projects.
  • Advising the Software Alliance (BSA) on two landmark cases before the European Court of Justice relating to international data transfers: Schrems II on standard contractual clauses and LQDN on the EU-U.S. Privacy Shield.
  • Winner of the City of London Solicitors’ Company Prize (2016)