The FTC Extends Green Guides Comment Period

Laura Kim's commentary was featured in an article by Women’s Wear Daily about the Federal Trade Commission's extension of its public comment period for its marketing Green Guides. The Green Guides inform business leaders how to communicate about sustainability to their consumer audiences.

“The review of the Green Guides is one that is eagerly awaited," Laura stated. "As with the last review, I fully expect this proceeding to be a robust process that will focus on changing consumer perceptions of environmental marketing claims.”

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