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Laura M. Kim
Partner
Washington 1 202 662 5333 lkim@cov.com Download V-card

Laura Kim draws upon her longstanding experience at the Federal Trade Commission to advise clients across industries on complex advertising, marketing, and privacy matters. She provides practical compliance advice and represents clients responding to inquiries from federal, state, and self-regulatory bodies. Ms. Kim advises on a wide range of consumer protection issues, including green claims, influencers, native advertising, claim substantiation, Made in USA claims, children's privacy, autorenewal marketing, and other digital advertising matters. She is vice-chair of Covington's Advertising and Consumer Protection Practice Group and a member of the firm's Internet of Things Initiative.

Ms. Kim re-joined Covington after a twelve-year tenure at the FTC, where she served as Assistant Director in two divisions of the Bureau of Consumer Protection, as well as Chief of Staff in the Bureau of Consumer Protection and Attorney Advisor to former Chairman William E. Kovacic. She worked on key FTC Rules and Guides such as the Green Guides, Jewelry Guides, and the Telemarketing Sales Rule. She supervised these and other rule making proceedings and oversaw dozens of the Commission’s investigations and enforcement actions involving compliance with these rules. Ms. Kim also supervised compliance monitoring for companies under federal court or Commission order.

  • Represents client in FTC and State Attorneys General investigations involving privacy and data security issues for connected devices.
  • Represents major consumer products manufacturer in advertising investigations brought by the FTC and State Attorneys General.  
  • Counsels multinational clients on environmental marketing claim substantiation, including use of seals and certifications.
  • Advises clients on compliance with recent FTC guidance regarding endorsements, social media influencers, and native advertising.
  • Counsels food and dietary supplement companies on advertising substantiation and negative option marketing.
  • Represents dietary supplement seller in an FTC investigation involving substantiation and testimonials.
  • Counsels major consumer products company on COPPA compliance and updating its privacy policy.
  • Advises Ed Tech providers on FERPA, COPPA, and state student privacy laws.

Pro Bono

  • Ms. Kim managed the operations of the northeast office of the Neighborhood Legal Services Program in Washington. She supervised all staff and case matters.    
  • Represented clients in housing litigation and Social Security proceedings.    

Memberships and Affiliations

  • American Bar Association, Antitrust Section, Consumer Protection Committee, Member

Previous Experience

  • Federal Trade Commission, Chief of Staff, Bureau of Consumer Protection; Assistant Director, BCP Division of Enforcement; Assistant Director, BCP Division of Marketing Practices; Attorney Advisor to Chairman William E. Kovacic; Attorney, BCP Division of Marketing Practices
  • U.S. Department of Education, Deputy Chief Enforcement Officer