FTC Weighs Greenwashing Crackdown, Fashion Speaks Up

Laura Kim spoke to Women's Wear Daily about the Federal Trade Commission's vote to unanimously review the Green Guides. The FTC will seek public commentary as part of its standard review process to update the Guides.

“The launch of the FTC’s Green Guides review is one that many stakeholders have been eagerly awaiting given the proliferation and the growing importance of green marketing for both consumers and marketers. As with the last review, I fully expect this proceeding to be a robust process that will focus on changing consumer perceptions of environmental marketing claims,” Laura said.

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