Advertising AI: Best Practices and Litigation Risk

During the American Bar Association's 2025 Antitrust Spring Meeting, Laura Kim, chair of Covington’s Advertising and Consumer Protection Investigations Practice Group, participated on a panel entitled “Advertising AI: Best Practices and Litigation Risk.” This panel explored the consumer protection issues that may arise when marketing AI offerings and using AI in advertising, including copyright litigation risk, NAD competitor challenges, liability for hallucinations, and performance claims for products leveraging AI.