Magnifying Social Media: Current Advertising Tools and Techniques

During Food Advertising, Labeling, and Litigation Conference, Laura Kim will be speaking on the panel session entitled “Magnifying Social Media: Current Advertising Tools and Techniques” This session will explore where does advertising begin and end in the age of social media marketing? Panelists will explore the latest developments in food and dietary supplement advertising and social media, focusing on the use of AI, capturing biometric information, incorporation of online disclosures, and more—all while considering the liability risks accompanying these new elements of advertising.

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