Social Media Guidelines and Best Practices

Social Media Guidelines & Best Practices

• Friday, September 16, 2022 1:00 PM - 2:00 PM

On Friday, September 16, Laura Kim, co-chair of the firm's Advertising and Consumer Protection Practice Group, Michael Labson, co-chair of the firm's global Life Sciences Practice, and Ali Remick, an associate in the firm's Advertising and Consumer Protection Practice Group will facilitate a CLE on the current legal landscape for social media marketing from the perspectives of the FTC and the FDA. The presentation will provide best practices to consider when marketing on social media, and will also touch on the state of the law going forward given the FTC's recent proposed updates to the Endorsement Guides. Specific topics will include the use of social media influencers, how to meet FDA's "fair balance" requirement on different platforms, and the handling of third-party comments.

To register for this program, please contact Haley Kennedy.

Panelists:

• Laura Kim, Partner
• Michael Labson, Partner
• Ali Remick, Associate