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August 3, 2010
BEIJING, August 3, 2010 — More than 1,000 attendees were on hand as Covington & Burling LLP co-hosted a major entertainment industry event, the first ever “3D China Summit.” The event, held on July 16 and 17, attracted an unprecedented cross-section of leading film and television producers, film and television technology and effects companies, film and television distributors, exhibitors, broadcasters and equipment manufacturers.
The various panel discussions explored whether the new Digital 3D is a significant technological breakthrough; what types of projects are best suited for the use of 3D technology; and the state of and prospects for China’s deployment of 3D technology. The summit also included demonstrations of 3D production technology, including the showing of demonstration clips from “Avatar,” “U23D,” and various locally-produced 3D programs, as well as an on-site demonstration of 3D filming techniques.
Speakers included producer Andre Morgan (“Cannonball Run,“ “Perhaps Love,” “The Warlords”); Michael Peyser, professor at the School of Cinematic Arts at USC, whose production credits include “Matilda” and the “U23D” concert film; Chuck Comisky, 3D visual effects supervisor of the box office hit “Avatar”; Ellen Eliasoph, managing partner of Covington’s Beijing office; renowned PRC television director Zhang Jizhong; speakers from China’s State Administration of Radio, Film and Television, Technicolor, IMAX and Sony, as well as representatives of over 100 PRC media outlets.
“3D, like so many technologies, is an engine for movie-making. Everyone wants to try it, and many new 3D projects are being developed. If people use it wisely and make good films, 3D technology will be here to stay; if not, it will be gone in five years,” said Morgan.
Ms. Eliasoph remarked: “There is clearly a view developing in China that China needs to close the gap between its film industry and the rest of the world so that the industry can ‘go global.’ The mastering of certain technical tools will be essential to that process.”
Along with Covington, other hosts of the event were the China Film Association and 3D China Ltd. Supporting sponsors included Technicolor and the Beijing Film Academy.
Following on the success of this event Covington will co-organize the 2nd “China Image Film Festival,” which will be held in London in October 2010. The festival is the largest Chinese film festival in Europe to date, and is aimed at widening the exposure of Chinese film culture and strengthening the dialogue between the Chinese and UK film sectors.
Covington’s Beijing office has deep experience in the areas of film and television production and film/television financing and distribution, broadcasting, online content licensing and content creation.