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July 19, 2006
NEW YORK, July 19, 2006 - Covington & Burling LLP advised Ocean Spray in its long-term strategic alliance with Pepsi-Cola North America. Under the alliance, PepsiCo will begin marketing, bottling, and distributing single-serve cranberry juice products in the U.S. and Canada under the Ocean Spray name starting in 2007.
Ocean Spray is an agricultural cooperative owned by more than 650 cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, British Columbia, and other parts of Canada as well as more than 100 Florida grapefruit growers. Ocean Spray is North America's leading producer of canned and bottled juices and juice drinks, and has been the best-selling brand name in the canned and bottled juice category since 1981.
The Covington team included Scott Smith, Christian Neira, and Kathleen Gallagher-Duff.