Eco-Friendly Marketing Claims Face Scrutiny by State Lawmakers

Eco-Friendly Marketing Claims Face Scrutiny by State Lawmakers

January 3, 2024, Bloomberg Law

Jayni Hein’s commentary was included in a Bloomberg Law article covering state governments’ efforts to limit “greenwashing,” or overstating the sustainability or environmental benefit of a product or business. Janyi provides her insight on a new law in California that is the first in the U.S. to require companies to support claims around carbon neutrality and voluntary carbon offsets

Jayni said that “the California law prompts a close look at what climate-related materials a company has publicly available. The ability for many different entities to bring potential lawsuits—combined with the fact that it’s a very novel law, with some ambiguities in the way that it’s been drafted—just has raised a lot of questions regarding how companies should seek to come into compliance.”