Generative AI-Powered “Deepfake” App Wants Out of Right of Publicity Lawsuit

Generative AI-Powered “Deepfake” App Wants Out of Right of Publicity Lawsuit

June 6, 2023, The Fashion Law

Zach Glasser's commentary appeared in The Fashion Law in an article about a proposed generative AI class action lawsuit.

Zach said, "Intellectual property class actions are traditionally relatively rare, but generative AI makes it possible to create a large number of potentially infringing – but not identical – new works with one technology.”

“Plaintiffs like Young may allege that there are enough common questions to make a class action appropriate,” while “defense lawyers may come to rely on core intellectual property doctrines and defenses – e.g., substantial similarity, fair use, and the First Amendment – in opposing class certification in ways they have not before," he added.

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