In a new ad campaign, Impossible Foods calls its plant-based burger “meat.” Can it do that?

In a new ad campaign, Impossible Foods calls its plant-based burger “meat.” Can it do that?

April 27, 2021, The Counter

Brian Sylvester is quoted in The Counter regarding federal labeling oversight for plant-based meat products.  The article explores the intersection of FTC and FDA oversight for labeling and advertising. Mr. Sylvester clarifies that, to date, FDA has not issued specific rules about what alternative protein companies can or can’t say on their packaging, but that per FDA, such products' labeling must not be false or misleading.