Lindsey Tonsager shares her insights with Law360, IAPP, and the Daily Journal on the California Privacy Protection Agency

Lindsey Tonsager shares her insights with Law360, IAPP, and the Daily Journal on the California Privacy Protection Agency

March 29, 2021

Lindsey Tonsager is quoted in Law360 regarding the California Privacy Protection Agency’s role in enforcing the California Consumer Privacy Act and other privacy protection laws. Ms. Tonsager notes that these new regulations will cover “broader ground” than the existing attorney general regulations implementing the CCPA. “For example, the new regulations will address opt-outs for cross-context behavioral advertising, opt-outs and access rights for automated decision-making technologies, restrictions on the use of so-called dark patterns, and processes for exercising and responding to new consumer rights,” she adds.

Ms. Tonsager spoke with IAPP about staffing the California Privacy Protection Agency’s inaugural board, pointing out that the board will need to appoint several employees, including an executive director and chief privacy auditor, sooner rather than later. She says staff loans from the attorney general's office are common.

In a guest column for the Daily Journal, Ms. Tonsager explains key ways in which the new agency is likely to influence business practices involving consumers’ personal information and highlights the importance of coordination with other state, federal and international regulators to avoid regulations that conflict with or diverge from privacy laws in other jurisdictions.