Our Website Uses Cookies
We and the third parties that provide content, functionality, or business services on our website may use cookies to collect information about your browsing activities in order to provide you with more relevant content and promotional materials, on and off the website, and help us understand your interests and improve the website.
For more information, please contact us or consult our Privacy Notice.
Your binder contains too many pages, the maximum is 40.
We are unable to add this page to your binder, please try again later.
This page has been added to your binder.
Adrian Perry's practice focuses on matters involving emerging and innovative uses of technology, intellectual property, and data. Mr. Perry is a recognized practitioner in the sports, music and entertainment industries, selected by Law360 as a Rising Star in Sports and Betting, by Billboard as a Top Music Lawyer, by The Hollywood Reporter as a NY Power Lawyer, and by Variety in its Dealmakers Impact Report. Mr. Perry is co-chair of the firm's Music Industry practice, and is also part of the firm's Artificial Intelligence and Internet of Things initiatives, advising on deals involving AI and IoT products. Mr. Perry works with clients across a range of industries, with a particular focus on advising sports leagues and teams, record companies, television programmers and other entertainment companies on technology transactions, and advising clients on data and content licensing through digital and mobile platforms. Mr. Perry also regularly counsels clients on sponsorship transactions and has significant experience in the ad tech, digital marketing, travel, education, and beverage industries.
A musician who has toured internationally, Mr. Perry brings to his legal practice significant experience in the entertainment and media industries. He has licensed his original music for film and television, worked as an A&R consultant for both Columbia Records and Epic Records, and has experience in television production, spending two seasons working for Saturday Night Live prior to law school.
In addition to stand-alone intellectual property and technology transactions, Mr. Perry has advised numerous clients on the intellectual property, privacy and technology aspects of private equity, M&A, joint venture, financing, and other corporate transactions. Mr. Perry is a certified information privacy professional (CIPP/US).
Mr. Perry's past and current clients include American Airlines, AMC, Bacardi, BMI, CBS, Global Music Rights, the L.A. Clippers, the NBA, the NFL, the NHL, the National Music Publishers’ Association, Ovation, the Rock and Roll Forever Foundation, Smithsonian Channel, Sony Music Entertainment, Squarespace, Universal Music Group, Univision, Viacom, and the WWE.
- Represented WWE in its deals with Endeavor Streaming and Massive Interactive to redesign and relaunch WWE Network.
- Represented the Los Angeles Clippers in connection with its agreement with Second Spectrum to create an AI-Enhanced, Augmented Reality Video Streaming Product.
- Represented Stats Perform in an agreement to become the Women's Tennis Association's official data supplier and to power a new range of broadcast, second screen, and betting experiences.
- Represented Graham Holdings in its $235 million sale to Spotify of Megaphone, a podcasting technology company.
- Represented Squarespace in a multi-year sponsorship deal with the Madison Square Garden Company, including Squarespace becoming the New York Knicks’ first jersey sponsor.
- Advised the NBA on the technology and IP aspects of its e-sports venture with Take Two Interactive.
- Advised the NHL on its partnership with GameOn regarding the launch and operation of an AI-powered NHL Chatbot.
- Advised the NHL in connection with technology development and services agreements, including with respect to collection and analysis of data.
- Advised the Alliance for Lifetime Income in its agreements to become the sole sponsor of the Rolling Stones' No Filter US Tour 2019 and No Filter US and Canada Tour 2020.
- Advised Monumental Sports & Entertainment in connection with its partnership with William Hill to create the first sportsbook at a U.S. professional sports venue.
- Advised American Airlines in its in-flight Wi-Fi entertainment partnership with Apple Music.
- Represented American Airlines in connection with its sponsorship of the Jonas Brothers' 2019 Happiness Begins Tour.
- Advised American Airlines on its license agreement in connection with the TWA Hotel at JFK Airport and related TWA merchandise.
- Advise Broadcast Music Inc. (BMI) on technology matters.
- Represented Bacardi in its $5.1 billion acquisition of Patrón Tequila.
- Represented Bacardi in connection with a global marketing alliance with South American rum producer.
- Advised Ben Silverman and Propagate Content in its acquisitions of Electus and a majority stake in Artists First from IAC.
- Represented a consumer electronics company in connection with its internet-connected TV platform, including with respect to the various related content license and application development agreements, and the company's privacy policies and terms and conditions for use of the platform.
- Represented a consumer electronics company in its joint venture with an advertising technology company to create an over-the-top linear content delivery service.
- Represented an apparel company in connection with its joint venture with a technology company related to the creation and distribution of wearable technology.
- Represented a consortium of bidders in its multi-billion dollar acquisition of a major music publishing catalog.
- Represented a large telecommunications company in its multi-billion dollar acquisition of an internet/technology company.
- Represented a consortium of major financial institutions in development of a financial services data product.
Memberships and Affiliations
- New York City Bar Association, Member
- International Association of Privacy Professionals (IAPP), Member
- The Recording Academy, Member, New York Chapter
- Steering Committee, Mondo.NYC Music & Tech Law Symposium
Previous Experience
- Worked as an A&R consultant for Columbia Records and Epic Records
- Worked at Saturday Night Live in the film unit and music departments for two seasons
- As a musician, played with, or opened shows for, Aerosmith, Black Rebel Motorcycle Club, Cage the Elephant, Derek Trucks, Gregg Allman, Jane's Addiction, Modest Mouse, Slash, and Stone Temple Pilots, among others, and played Lollapalooza, Hyde Park Calling, the Download Festival, and other major festivals
- Licensed many of his musical compositions for various television shows and films
January 20, 2021, Covington Alert
The Covington Technology Forum – Data in a Connected World, will be taking place on January 27th, 28th, and 29th. Intended for legal and business professionals who manage any aspect of the data economy for their organizations, the Forum will equip attendees with the information and insights they need in order to understand the evolving legal, regulatory and ...
Prince Harry and Meghan Markle Strike Gold In Hollywood
December 19, 2020, The Daily Beast
Adrian Perry is quoted in The Daily Beast regarding Prince Harry and Meghan Markle’s deals with Spotify and Netflix. Mr. Perry says, “I can’t speak to the question of Meghan and Harry specifically. But for content producers that are newer to the entertainment world, and relatively unproven in the space, having that one hit show or movie will go a long way in ...
The Hollywood Reporter Names Adrian Perry Among New York’s Top 20 Entertainment Lawyers
December 9, 2020
NEW YORK—The Hollywood Reporter has named Adrian Perry to its New York Power Lawyers 2020 list, a recognition spotlighting New York’s top 20 entertainment lawyers. Mr. Perry is a partner in Covington’s New York office and serves as co-chair of the firm’s Music Industry practice group. Representing sports leagues and teams, record companies, television ...
December 9, 2020
NEW YORK / WASHINGTON—Variety has named Stuart Irvin and Adrian Perry to its 2020 Dealmakers Impact Report, recognizing "top negotiators that have kept Hollywood humming." Mr. Irvin is the founder of Covington’s video games and esports practice and works in the firm’s Washington, D.C. office. He is an international leader in the field of esports and advises game ...
The Stream TV Show
November 9, 2020, Ad Supported Streaming: The Rising Tide
July 29, 2020
NEW YORK—Billboard has named Adrian Perry and Jonathan Sperling among its “2020 Top Music Lawyers.” This annual list recognizes the music industry’s leading lawyers in fields that include talent representation, music publishing, streaming, and litigation. Mr. Sperling, a trial lawyer with twenty-five years of experience, co-chairs the firm’s Music Industry ...
Rising Star: Covington's Adrian Perry
July 17, 2020, Law360
Adrian Perry has been named a Law360 Rising Star in Sports and Betting.
July 6, 2020
WASHINGTON— Law360 has named Covington partners Sean Akins, Dustin Cho, Adrian Perry, Jennifer Saperstein, Kayleigh Scalzo, Ashley Simonsen, and William Woolston among its “Rising Stars.” Covington’s seven “Rising Stars” were the most of any firm this year. This annual recognition honors top lawyers under 40 “whose legal accomplishments transcend their age.” ...
A Playlist Curated by Whom??? Harnessing the Power of Influencer Relationships and Navigating the Regulatory Risks
October 18, 2019, Moderator, Mondo.NYC Music & Tech Law Symposium
Legally Protecting Tech in Sports
July 11, 2019, Interrupt Sports Tech Summit, Los Angeles, CA
Music Licensing
November 8, 2018, Cornell Tech, Technology Transactions Course
Licensing Deals: Getting the Music Rights You Need
October 3, 2018, Mondo.NYC
Covington Promotes 20 New Partners
October 1, 2018
WASHINGTON—Covington has promoted 20 lawyers to its partnership. “This group covers a wide range of the firm’s most important practices and reflects the ongoing imperative of continuing to build and expand our strengths and to position the firm most effectively to be vibrant in the years ahead,” said Timothy Hester, Covington’s chair. "The size of our class is a ...
Music Licensing
February 1, 2018, Cornell Tech, Technology Transactions Course
January 22, 2018
WASHINGTON—Covington advised Bacardi Limited in its definitive agreement to acquire Patrón Spirits International AG and its PATRÓN® brand, the world’s top-selling ultra-premium tequila, from John Paul DeJoria, a founder of Patrón. The transaction reflects an enterprise value for Patrón of $5.1 billion. The transaction follows the successful relationship the ...
Licensing Deals: Getting the Music Rights You Need
October 17, 2017, SF MusicTech Summit
August 10, 2017
NEW YORK—Covington is representing IFM Therapeutics in its sale to Bristol Myers Squibb for $300 million in cash and the right to receive contingent payments upon achievement of specified milestones that could total in excess of $1 billion for each of its two oncology programs. Prior to closing, IFM will spin off its inflammation program to a newly-formed ...
Future of the Music Industry
April 14, 2017, Harvard Law School Entertainment Symposium
January 30, 2017
WASHINGTON—Covington represented India-based Piramal Enterprises and its wholly owned Critical Care subsidiary in the UK in its agreement to acquire a portfolio of intrathecal spasticity and pain management drugs from Mallinckrodt LLC. The purchase price was $171 million, plus an earn-out of up to an additional $32 million. This is the third acquisition that ...
May 31, 2016
NEW YORK—Covington is advising MagtiCom Ltd., the leading mobile operator in the Republic of Georgia, on its definitive agreement to acquire retail and corporate ISP cable assets from Caucasus Online LLC. The deal is expected to close on or around August 1, 2016. Following the successful conclusion of the transaction, MagtiCom will be the first and only operator ...
July 2015, Intellectual Property & Technology Law Journal
- The Hollywood Reporter, 'NY Power Lawyers" (2020), recognizing "New York’s Top 20 Entertainment Lawyers"
- Variety, Dealmakers Impact Report (2020), recognizing the "Top Negotiators That Have Kept Hollywood Humming"
- Billboard, "Top Music Lawyers" (2020)
- Law360, Sports and Betting "Rising Star" (2020)
- New York Metro Super Lawyers, "Rising Star" (2019)
- Legal 500 US, Technology: Transactions (2017)