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Adrian Perry's practice focuses on matters involving emerging and innovative uses of technology, intellectual property, and data. Mr. Perry works with clients across a range of industries, with a particular focus on advising sports leagues and teams, record companies, television programmers and other entertainment companies on technology transactions, and advising clients on data and content licensing through digital and mobile platforms. Selected by Law360 as a Rising Star in Sports and Betting, and by Billboard as a Top Music Lawyer, Mr. Perry is co-chair of the firm's Music Industry practice, and is also part of the firm's Artificial Intelligence and Internet of Things initiatives, advising on deals involving AI and IoT products. Mr. Perry also regularly counsels clients on sponsorship transactions and has significant experience in the ad tech, digital marketing, travel, and beverage industries.

  • Represented WWE in its deals with Endeavor Streaming and Massive Interactive to redesign and relaunch WWE Network. 
  • Represented the Los Angeles Clippers in connection with its agreement with Second Spectrum to create an AI-Enhanced, Augmented Reality Video Streaming Product.
  • Represented Squarespace in a multi-year sponsorship deal with the Madison Square Garden Company, including Squarespace becoming the New York Knicks’ first jersey sponsor.
  • Advised the NBA on the technology and IP aspects of its e-sports venture with Take Two Interactive.
  • Advised the NHL on its partnership with GameOn regarding the launch and operation of an AI-powered NHL Chatbot.
  • Advised the NHL in connection with technology development and services agreements, including with respect to collection and analysis of data.
  • Advised the Alliance for Lifetime Income in its agreements to become the sole sponsor of the Rolling Stones' No Filter US Tour 2019 and No Filter US and Canada Tour 2020.
  • Advised Monumental Sports & Entertainment in connection with its partnership with William Hill to create the first sportsbook at a U.S. professional sports venue.
  • Advised American Airlines in its in-flight Wi-Fi entertainment partnership with Apple Music.
  • Represented American Airlines in connection with its sponsorship of the Jonas Brothers' 2019 Happiness Begins Tour.
  • Advised American Airlines on its license agreement in connection with the TWA Hotel at JFK Airport and related TWA merchandise.
  • Advise Broadcast Music Inc. (BMI) on technology matters.
  • Represented Bacardi in its $5.1 billion acquisition of Patrón Tequila.
  • Represented Bacardi in connection with a global marketing alliance with South American rum producer.
  • Advised Ben Silverman and Propagate Content in its acquisitions of Electus and a majority stake in Artists First from IAC.
  • Represented a consumer electronics company in connection with its internet-connected TV platform, including with respect to the various related content license and application development agreements, and the company's privacy policies and terms and conditions for use of the platform.    
  • Represented a consumer electronics company in its joint venture with an advertising technology company to create an over-the-top linear content delivery service.
  • Represented an apparel company in connection with its joint venture with a technology company related to the creation and distribution of wearable technology.
  • Represented a consortium of bidders in its multi-billion dollar acquisition of a major music publishing catalog. 
  • Represented a large telecommunications company in its multi-billion dollar acquisition of an internet/technology company.
  • Represented a consortium of major financial institutions in development of a financial services data product.

Memberships and Affiliations

  • New York City Bar Association, Member
  • International Association of Privacy Professionals (IAPP), Member
  • The Recording Academy, Member, New York Chapter
  • Steering Committee, Mondo.NYC Music & Tech Law Symposium

Previous Experience

  • Worked as an A&R consultant for Columbia Records and Epic Records
  • Worked at Saturday Night Live in the film unit and music departments for two seasons
  • As a musician, played with, or opened shows for, Aerosmith, Black Rebel Motorcycle Club, Cage the Elephant, Derek Trucks, Gregg Allman, Jane's Addiction, Modest Mouse, Slash, and Stone Temple Pilots, among others, and played Lollapalooza, Hyde Park Calling, the Download Festival, and other major festivals
  • Licensed many of his musical compositions for various television shows and films
  • Billboard, "Top Music Lawyers" (2020)
  • Law360, Sports and Betting "Rising Star" (2020)
  • New York Metro Super Lawyers, "Rising Star" (2019)
  • Legal 500 US, Technology: Transactions (2017)