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Adrian Perry's practice focuses on matters involving emerging and innovative uses of technology, intellectual property, and data. Mr. Perry works with clients across a range of industries, with a particular focus on advising sports leagues and teams, record companies, television programmers and other entertainment companies on technology transactions, and advising clients on data and content licensing through digital and mobile platforms. Mr. Perry is part of the firm’s Artificial Intelligence and Internet of Things initiatives, advising on deals involving AI and IoT products, and is also the Corporate lead for the firm's Music Industry practice. Mr. Perry also regularly counsels clients on sponsorship transactions and has significant experience in the ad tech, digital marketing, travel, and beverage industries.

  • Represented the Los Angeles Clippers in connection with its agreement with Second Spectrum to create an AI-Enhanced, Augmented Reality Video Streaming Product.
  • Represented Squarespace in a multi-year sponsorship deal with the Madison Square Garden Company, including Squarespace becoming the New York Knicks’ first jersey sponsor.
  • Advised the NBA on the technology and IP aspects of its e-sports venture with Take Two Interactive.
  • Advised the NHL on its partnership with GameOn regarding the launch and operation of an AI-powered NHL Chatbot.
  • Advised the NHL in connection with technology development and services agreements, including with respect to collection and analysis of data.
  • Advised the Alliance for Lifetime Income in its agreement to become the sole sponsor of the Rolling Stones' No Filter US Tour 2019.
  • Advised American Airlines in its in-flight Wi-Fi entertainment partnership with Apple Music.
  • Represented American Airlines in connection with its sponsorship of the Jonas Brothers' 2019 Happiness Begins Tour.
  • Advised American Airlines on its license agreement in connection with the TWA Hotel at JFK Airport and related TWA merchandise.  
  • Represented Bacardi in its $5.1 billion acquisition of Patrón Tequila.
  • Represented Bacardi in connection with a global marketing alliance with South American rum producer.
  • Advised Ben Silverman and Propagate Content in its acquisitions of Electus and a majority stake in Artists First from IAC.
  • Represented a consumer electronics company in connection with its internet-connected TV platform, including with respect to the various related content license and application development agreements, and the company's privacy policies and terms and conditions for use of the platform.    
  • Represented a consumer electronics company in its joint venture with an advertising technology company to create an over-the-top linear content delivery service.
  • Represented an apparel company in connection with its joint venture with a technology company related to the creation and distribution of wearable technology.
  • Represented a consortium of bidders in its multi-billion dollar acquisition of a major music publishing catalog. 
  • Represented a large telecommunications company in its multi-billion dollar acquisition of an internet/technology company.
  • Represented a consortium of major financial institutions in development of a financial services data product.

Memberships and Affiliations

  • New York City Bar Association, Member
  • International Association of Privacy Professionals (IAPP), Member
  • The Recording Academy, Member, New York Chapter
  • Legal 500 US, Technology: Transactions (2017)