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Rujul Desai
Of Counsel
Washington +1 202 662 5427 rdesai@cov.com Download V-card

Rujul Desai advises clients on drug pricing, market access, reimbursement, strategic contracting, and regulatory solutions. He brings deep experience with biopharma, specialty pharmacy, and pharmacy benefit management (PBM) companies.

Mr. Desai has held a number of leadership roles in the biopharma, PBM, and specialty pharmacy industry, including with CVS Caremark, UCB, and most recently as Vice President at Avalere Health, a leading health care consulting firm. He has led engagements across a wide range of market access and reimbursement issues, including optimizing new product launches, pricing, PBM and payer formulary access, value-based contracting, distribution network design, patient access and hub services, affordability programs, e-prescribing, digital health, and the use of health economic data and modeling.

  • Supported pricing, contracting, distribution and market access strategy for several recent specialty product launches in oncology, immunology, neurology, and rare diseases.
  • Developed value-based contracts, outcomes measures, technology platforms, and clinical services for biopharma clients across several therapeutic areas.
  • Conducted independent analysis for biopharma pricing committee to inform product launch pricing and PBM rebate strategies.
  • Designed specialty pharmacy distribution network contracts, as well as patient hub service programs for several orphan products.
  • Developed pricing, contracting, and payer messaging strategies for biopharma client to address competitor biosimilar market entry.
  • Conducted assessment of digital health and e-prescribing impact to market access contracting and provider messaging for biopharma clients

Memberships and Affiliations

  • American Health Lawyers Association
  • Cancer Support Community, President’s Council

Previous Experience

  • Avalere Health, Vice President
  • CVS Caremark, Director, Legal
  • UCB, Associate General Counsel
  • U.S. Army Reserves, Captain in the Medical Services Corps