Our dedication to the business of sports runs broad and deep, with a reputation built on decades of work representing leagues, clubs, owners, sponsors, investors, and leading sports technology companies. Showcasing Covington’s industry prominence and reach, our alumni have gone on to serve as commissioners, general counsels, and senior executives at major leagues and clubs.
Our integrated, multi-disciplinary Sports practice combines market-leading corporate, litigation, tax, regulatory, and investigations experience. This breadth enables us to support clients on matters spanning the industry—including launching new leagues, advising on franchise acquisitions and investments, advising on media rights and other commercial agreements that drive the industry; guiding multibillion-dollar stadium development projects and financings; litigating high-profile antitrust, commercial and other disputes in trial and appellate courts across the country; tax planning for multi-country, cross-border businesses and tax defense of leagues, clubs, and owners in IRS and state-level audits; and handling sensitive and high-stakes congressional and internal investigations.
We have represented major U.S. and international sports organizations, investment firms, and universities, including FIFA, MLB, MLS, Major League Cricket, NASCAR, the NBA, the NFL, the NHL, dozens of clubs in each of those leagues, the PGA Tour, PGA of America, the Professional Fighters League, the USOPC, the USGA, the USTA, the American Athletic Association, the Atlantic 10 and Pacific-12 conferences, Activision Blizzard, Betr, Riot Games, and Tencent Holdings.
With a global footprint and unmatched regulatory depth, we provide clients with a one-stop resource to navigate evolving legal landscapes and achieve their commercial objectives.
Sports industry participants regularly seek our advice for complex, industry-shaping legal questions covering diverse matters such as:
- AI Technology Integration
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- International Investigations
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- Private Capital Investments
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- Antitrust & Ticketing Issues
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- League Creation, Event
Formation & Market Entry
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- Stadium & Arena Development Projects
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- Data Privacy & Cybersecurity
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- Litigation & Dispute Resolution
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- Media Rights, Data
Rights & Sponsorships
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- Mergers & Acquisitions and Joint Ventures
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- Tax Planning & Structuring
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