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Bingham B. Leverich

Senior Counsel

Washington +1 202 662 5188

  • About
  • Representative Matters
  • Credentials
  • About

    Bing Leverich provides strategic advice to domestic and foreign clients, and litigates on their behalf, in trademark, unfair competition, false advertising, rights of publicity and internet-related matters. He has extensive experience in these areas and has represented numerous clients in courts throughout the country and in administrative, arbitration and mediation proceedings. 

    Because cases in these areas often call for consumer survey evidence, Bing has developed expertise in the design and execution of consumer surveys and in the analysis and presentation of survey evidence. He has worked closely with survey experts and has cross-examined survey experts retained by opposing counsel.

    Areas of Expertise

  • Practices and Industries
  • Representative Matters
    • Represented SPI Group in the United States District Court for the Southern District of New York and in the United States Court of Appeals for the Second Circuit in response to claims asserted by an agency of the Russian Federation that it, not SPI, is the owner of the famous STOLICHNAYA trademark in the United States.
    • Defended SPI Group against false advertising claims concerning STOLICHNAYA vodka in the United States District Court for the Southern District of New York.
    • Represented Spirits International, an affiliate of SPI Group, on appeal to the United States Court of Appeals for the Federal Circuit from a decision of the TTAB denying registration of the mark MOSKOVSKAYA for vodka on the ground that it is primarily geographically deceptively misdescriptive.
    • Represented the German American Chambers of Commerce in trademark litigation concerning the GERMAN AMERICAN CHAMBER OF COMMERCE name in the United States District Court for the Southern District of California.
    • Represented the District of Columbia in the Trademark Trial and Appeal Board and on appeal to the United States Court of Appeals for the Federal Circuit in support of its claim that the refusal of the United States Patent & Trademark Office to register the District’s official seal violates United States treaty obligations under the Paris Convention.

    • Represented Shoe Show on appeal to the United States Court of Appeals for the Fifth Circuit in a case that turned on whether two trade names are substantially similar.
    • Asserted false advertising claims on behalf of Schering-Plough against several generic drug manufacturers in the Eastern District of Wisconsin and on appeal to the United States Court of Appeals for the Seventh Circuit.
    • Represented PBS in trademark litigation concerning the PBS.com domain name in the United States District Court for the Eastern District of Virginia.
    • Represented Armani in trademark litigation concerning the ARMANI mark in the United States District Court for the Eastern District of Virginia.
    • Represented Cartier in trademark litigation concerning the CARTIER mark in the United States District Courts for the Eastern District of Virginia and the Southern District of New York.
    • Represented NBA Properties and the NBA member teams in trademark litigation concerning the DREAM TEAM mark in the United States District Court for the Eastern District of Missouri.
    • Represented Rosie O’Donnell in trademark and rights of publicity litigation concerning the ROSIE name and mark in the United States District Court for the District of Oregon.
    • Represented Chloé in trademark litigation concerning the CHLOÉ mark in the United States District Court for the Middle District of Florida.
    • Represented Sun Life of Canada in trademark litigation concerning the SUN LIFE mark in the United States District Court for the Northern District of Georgia and on appeal to the United States Court of Appeals for the Eleventh Circuit.
    • Represented Bradley Pharmaceuticals in trademark litigation involving the KERALAC mark in the United States District Court for the Eastern District of Pennsylvania.
    • Represented Kentucky Fried Chicken (KFC) in false advertising litigation in the United States District Court for the Western District of Virginia.
    • Represented Adams Laboratories in false advertising litigation in the United States District Court for the Southern District of New York.
    • Represented ASM Modular in false advertising litigation in the United States District Court for the District of Maryland.
    • Represented numerous clients, including Verizon, National Geographic, Spirits International, PBS, Merck, U.S. Soccer Federation, Sun Life of Canada, M Financial, and Rosie O’Donnell in opposition and cancellation proceedings before the United States Trademark Trial and Appeal Board.
    • Represented numerous well-known companies and individuals in civil and criminal antitrust litigation in courts throughout the country, in administrative proceedings before the FTC, and in grand jury and other investigations conducted by the United States Department of Justice and the Attorney Generals of various states.

    Areas of Expertise

  • Credentials
    Education
    • Yale Law School, J.D., 1964
    • Free University of Berlin, 1961
        • Fulbright Scholar
    • Wesleyan University, B.A., 1959
        • high honors
        • Phi Beta Kappa
    Bar Admissions
    • District of Columbia
    Languages
    • German
    Pro Bono
    • Board of Directors of the Neighborhood Legal Services Program in Washington, DC, Member and former Co-chair
    • Board of Trustees of the Washington Lawyers’ Committee for Civil Rights, Member
    • Numerous pro bono representations of clients in litigation and advisory matters.
    Accolades
    • Received the highest possible rating awarded by Martindale-Hubbell based on evaluations from members of the Bar and the Judiciary.
    • Legal 500 US, Intellectual Property - Trademarks: Litigation (2012-2014) and Trademarks: Non-contentious (2015)

    Areas of Expertise

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