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May 25, 2006
LONDON, May 25, 2006 - Kangaroo Media Inc. and Formula One Management Limited announced yesterday that they have entered into a six-year licence agreement to provide fans at all Formula OneTM events with access to live race video, audio and data on Kangaroo Media's unique Kangaroo TVTM hand-held device. Covington & Burling's team that advised Kangaroo Media was led by Special Counsel Robert Stankey (formerly Associate General Counsel for AOL Europe).
The Kangaroo TV service represents a new direction in the way that F1TM fans in the stands view races. It combines the race telecast with live in-car camera and audio channels. Fans can follow their favourite drivers around the track on the Kangaroo TV screen, receive race telemetry and timing data, and listen to live driver and team communications, all from a device in the palm of their hands. The service for Formula One is expected to debut on a limited basis at the 2006 U.S. Grand Prix, which will be held on July 2 in Indianapolis.
Robert Stankey comments, "This deal illustrates a key strength of Covington's Technology, Media and Communications practice: our knowledge and expertise of both the media industry and the new technologies that are changing how content is distributed. We have been at the forefront of advising companies on the emerging business models for the distribution of digital content."
Earlier this year, Covington advised Sony NetServices on its partnership with Vodafone to develop and launch "Vodafone Radio DJ," an interactive, personalized 3G music service allowing both subscriptions to streamed channels as well as the purchase of individual downloads.