FTC Regulatory Trends in Social Media Marketing and Consumer Reviews

FTC Regulatory Trends in Social Media Marketing and Consumer Reviews

• Wednesday, November 9, 2022 5:15 PM - 6:00 PM

On Wednesday, November 9, Laura Kim, chair of the firm's Advertising and Consumer Protection Practice Group, will speak on a panel, "FTC Regulatory Trends in Social Media Marketing and Consumer Reviews" at the 2022 ANA Masters of Advertising Law conference. The panel will examine the regulatory trends in social media marketing and online disclosures alongside industry veterans and Serena Viswanathan, Associate Director in the FTC’s Division of Advertising Practices. The discussion will examine regulatory trends in social media marketing and online disclosures, as well as what marketers can expect given the FTC's recent proposed updates to the Endorsement Guides. The panel will examine a variety of topics from consumer reviews to endorsements directed to children, and what these changes mean for practical compliance and how best to manage risk. Finally, they will discuss what these proposals indicate about the FTC's priorities and interests going forward.

The ANA Masters of Advertising Law conference is one of the largest industry events in advertising and marketing law. Leading practitioners and regulators come together to discuss key legal and regulatory advertising, marketing, and privacy topics.

To view the agenda for the conference, please click here. Learn more about the conference or register here.