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Helena Marttila-Bridge
Helena Marttila-Bridge
London +44 20 7067 2042 hmarttila-bridge@cov.com Download V-card

Helena Marttila-Bridge is an associate in the technology and media group in the London office who joined the firm as a trainee solicitor in 2009.  Her practice focuses on intellectual property, data protection, and information technology law, and encompasses regulatory compliance and advisory work.

Ms. Marttila-Bridge advises leading pharmaceutical, technology, and software companies on a wide range of matters relating to copyright, e-commerce, data protection, and data retention laws.  Her work in this area has involved advising global companies on compliance with European data privacy and information rights legislation, such as the UK Data Protection Act, Human Rights Act and Freedom of Information Act, and related EU directives.  She also advises on a variety of law reform efforts in Europe, including providing strategic advice on EU and national initiatives relating to copyright and data protection policy.

  • Advising pharmaceutical and technology industry clients on various IP, technology, and data privacy matters, including providing guidance on compliance with European data protection principles, international transfers of data, and implementation of whistleblowing schemes.
  • Advising software and technology industry clients on IP, technology, and data privacy related law reform matters, including the review of the e-Commerce Directive and Data Protection Directive.
  • Advising leading Internet-based companies on data privacy issues surrounding their online services, including on the use of cookies, and developing compliance materials such as privacy policies.

Pro Bono

  • Advising Privacy International, the privacy-rights NGO, with respect to data privacy and human rights laws in the context of emerging technologies (2010-present).