Drawing on our expertise across disciplines, our media practice reaches the full gamut of strategic and legal issues relating to advertising. Our lawyers have advised on pricing, joint sales arrangements, advertising liability, search advertising, federal and state trade and communications regulation, including food and drug advertising, foreign regulation and many other issues affecting advertising – and advertisers. We have also provided a range of strategic advice concerning new trends in advertising driven by the latest developments in digital media and other technology. Because advertising issues today are embroidered into the fabric of business, technology and media, our lawyers – with a media industry-focus and drawing on our transactional, intellectual property, litigation, and regulatory expertise – have worked with clients on advertising issues in all their legal and commercial permutations.
Representative Matters
- Advised major content providers, including sports leagues and television programmers and operators, on broadcasting, online and digital media advertising trends.
- Counseled major consumer products manufacturers and sellers on commercial and regulatory advertising issues.
- Negotiated advertising-based content licensing arrangements, including in print, broadcast and online media.
- Drafted and negotiated commercial arrangements for online advertising revenue-sharing arrangements, sponsored-search and graphical advertising involving the leading Internet portals and Internet content providers.
- Advised on the full-range of political advertising issues, with clients ranging from candidates to political parties, to broadcast stations.
- Negotiated content licensing arrangements based on advertising associated with mobile-telephone content.
- Advised on privacy, libel and related liability issues relating to user-generated content.
- Counseled leading human and animal food and pharmaceutical manufactures on all facets of food and drug labeling, marketing and advertising requirements.
- Provided advice on sweepstakes and other commercial promotions.
Accolades
- Ranked by Chambers USA as a leading Telecom, Broadcast, & Satellite Regulatory practice (2004-2011).
- Ranked by Chambers USA as a leading Telecom, Broadcast, & Satellite Finance practice (2011).
- Ranked by Chambers USA as a leading Media and Entertainment practice (2007-2011).
- Eight attorneys recognized for Telecom, Broadcast, & Satellite and Media & Entertainment in Chambers USA (2011).
- One attorney recognized for First Amendment Litigation in Chambers USA (2011).
- Recognized by Chambers Asia in their ranking of foreign law firms active in the China Technology, Media & Telecom sector (2010-2012).
- Recognized by Legal 500 US as having a leading practice in Technology, Media & Telecoms, Telecoms and Broadcast (Regulatory), and Telecoms and Broadcast (Transactional) (2011).
- Recognized by Legal 500 UK in IT & Telecoms and Media and Entertainment (2012).
- Ranked by Legal 500 Asia Pacific for Beijing - Technology, Media & Telecoms - Foreign Firms (2009-2011).
- U.S. News Media Group and Best Lawyers, Communications Law and Technology Law: National and Washington, DC, first tier ranking (2011)
- Sports, Media and Entertainment Team of the Year (Intellectual Property Magazine Awards, 2010)
- Managing Intellectual Property Global Awards - Shortlisted in the pan-European category "New Media/Internet" (2010).
- Recognized by Practical Law Company in EU Telecoms, Media & Technology (2011).
- Ranked by Practical Law Company as a leading Telecommunications practice (2009).
- Three attorneys recognized in Best Lawyers in America for Communications Law (2011).
- One attorney recognized in Best Lawyers in America for Administrative/Regulatory Law (2011).
- Three attorneys recognized in The International Who's Who of Regulatory Communications Lawyers (2012).
- One attorney recognized in The International Who's Who of Internet & e-Commerce Lawyers for Internet & e-Commerce (2011).
- One attorney recognized in The International Who’s Who of Business Lawyers for Regulatory Communications (2011).
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