Drawing on our expertise across disciplines, our media practice reaches the full gamut of strategic and legal issues relating to advertising. Our lawyers have advised on pricing, joint sales arrangements, advertising liability, search advertising, federal and state trade and communications regulation, including food and drug advertising, foreign regulation and many other issues affecting advertising – and advertisers. We have also provided a range of strategic advice concerning new trends in advertising driven by the latest developments in digital media and other technology. Because advertising issues today are embroidered into the fabric of business, technology and media, our lawyers – with a media industry-focus and drawing on our transactional, intellectual property, litigation, and regulatory expertise – have worked with clients on advertising issues in all their legal and commercial permutations.
Representative Matters
- Advised major content providers, including sports leagues and television programmers and operators, on broadcasting, online and digital media advertising trends.
- Counseled major consumer products manufacturers and sellers on commercial and regulatory advertising issues.
- Negotiated advertising-based content licensing arrangements, including in print, broadcast and online media.
- Drafted and negotiated commercial arrangements for online advertising revenue-sharing arrangements, sponsored-search and graphical advertising involving the leading Internet portals and Internet content providers.
- Advised on the full-range of political advertising issues, with clients ranging from candidates to political parties, to broadcast stations.
- Negotiated content licensing arrangements based on advertising associated with mobile-telephone content.
- Advised on privacy, libel and related liability issues relating to user-generated content.
- Counseled leading human and animal food and pharmaceutical manufactures on all facets of food and drug labeling, marketing and advertising requirements.
- Provided advice on sweepstakes and other commercial promotions.
Accolades
- Chambers USA: leading Telecom, Broadcast, & Satellite practice (2004-2013).
- Chambers USA: leading Media and Entertainment practice (2007-2013).
- Chambers USA: Telecom, Broadcast, & Satellite and Media & Entertainment (2013).
- seven attorneys recognized
- Chambers USA: First Amendment Litigation (2011-2013)
- Chambers Europe: leading TMT Information Technology and TMT Telecommunications (Belgium) practice (2013)
- Chambers Asia: leading China Technology, Media & Telecom sector (2010-2013).
- Legal 500 US: Media, Technology & Telecoms (2012-2013)
- Technology - Data Protection & Privacy
- Marketing & Advertising
- Technology - Outsourcing
- Technology - Transactions
- Telecoms & Broadcast - Regulatory & Transactional
- Nineteen attorneys recognized in above categories
- Legal 500 UK (2011-2012)
- Media and Entertainment
- IT & Telecoms
- Legal 500 EMEA: EU Regulatory, Information Technology (2011-2012)
- Legal 500 Asia Pacific: Beijing - Technology, Media & Telecoms - Foreign Firms (2009-2012)
- Best Lawyers in America: Communications Law (2013)
- Four attorneys recognized
- Best Lawyers in America: Administrative/Regulatory Law (2012-2013)
- Best Lawyers in America: Technology (2012-2013)
- Practical Law Company: Telecoms & Media - EU, US, and China (2012)
- Variety named Jason Goldberg, a member of our Asia media practice, as one of “50 Game-Changing Attorneys” in the world for his representation of major U.S. studios in landmark film production and financing deals in China (2012).
- U.S. News Media Group and Best Lawyers, Communications Law and Technology Law: National and Washington, DC, first tier ranking (2011)
- Intellectual Property Magazine Awards (2010)
- Sports, Media and Entertainment Team of the Year
- Managing Intellectual Property Global Awards (2010)
- Shortlisted in the pan-European category "New Media/Internet"
- The International Who's Who of Regulatory Communications Lawyers (2012)
- Four attorneys recognized
- The International Who's Who of Internet & e-Commerce Lawyers for Internet & e-Commerce (2011-2012)
- The International Who’s Who of Business Lawyers for Regulatory Communications (2012)
- Three attorneys recognized
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