Maria-Martina Yalamova

Maria-Martina Yalamova is an associate in the technology and media group in the London office.  Her practice encompasses data privacy, information technology and legislative advocacy.

Ms. Yalamova advises leading companies in the technology, pharmaceutical, brands and aviation sectors on a diverse range of regulatory compliance and law reform issues.  This includes advice on policy matters such as data protection, data retention, e-commerce and emerging technologies issues.  Ms. Yalamova also counsels clients with respect to Internet-related liabilities under European laws.

Representative Matters

• Advising a large social networking company on its compliance with EU data protection laws.
• Advising a large online travel company on consent mechanisms, data security, online behavioural advertising practices and related collaborations with ad networks.
• Advising pharmaceutical clients on various data privacy matters, including providing guidance on the treatment of clinical health data under the European data protection principles, new e-health services and devices.
• Advising an airline company on criminal liability provisions for breach of data security rules under European data protection laws.
• Assisting clients in the brands and luxury goods sectors with IP rights enforcement issues.
• Advising a leading sports league on e-commerce, consumer protection and advertising rules.
• Assisting health care companies with cross-border transfers of personal data and compliance with European registration rules.
• Advising a global technology and energy solutions company on employee privacy and trade sanctions compliance.

Previous Experience

• Technology policy advisory role at Privacy International, a leading privacy NGO.
• Multimedia and learning consultant at the World Bank in Paris and in Washington DC.

Pro Bono

• Advising Privacy International on a range of EU data protection and corporate governance related matters.
• Advising Evidence for Development, a UK charity, on employment related matters.
• Advising Solar Aid, a UK charity, on corporate governance matters.

Publications and Speeches

• ""Bring your own device to work” – how to embrace the trend without risking your brand," CovBrands (6/18/2013), Co-Author
• "International Co-Operation and Intercultural Relations: Reconciling the Security and Privacy Agendas," Ethical Governance of Emerging Technologies Development (2013), Co-Author
• "UK ICO Issues Updated Guidance on the Rules on Use of Cookies and Similar Technologies," InsidePrivacy Blog (12/22/2011), Co-Author