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The essence of sporting events is fleeting excitement. The lasting value in the sports business is built on memories -- and on the intellectual property rights for the marks and images in which those memories are captured. Think of classic US Open moments in an online archive; of competing ownership rights to team uniforms and player likenesses in video games; of custody to the original 1972 “Immaculate Reception” video footage. This is the intellectual property of sports in a digital age.
Covington’s intellectual property lawyers work hard to protect the rights of sports leagues and teams in contracts and, where necessary, in the courts. We handle copyright, trademark, and even patent work in the sports business -- whether relating to events, broadcasting, or other forms of licensing, such as sponsorships, movies and video games. In some cases, our lawyers are writing process rules for team or league approval of a team sponsor’s advertising copy; in others, clients have recognized the expertise of our intellectual property lawyers and have asked the firm to manage their full trademark portfolios; in still others, we’re making clear who owns the trademark for “Monday Night Football.” Sports brands and content are intellectual property, and they’re some of the crown jewels of the sports business. We know how to help sports clients develop, protect and exploit them.
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