- Yale Law School, J.D., 1964
- Free University of Berlin, 1961
- Wesleyan University, B.A., 1959
- high honors
- Phi Beta Kappa
Bing Leverich provides strategic advice to domestic and foreign clients, and litigates on their behalf, in trademark, unfair competition, false advertising, rights of publicity and internet-related matters. He has extensive experience in these areas and has represented numerous clients in courts throughout the country and in administrative, arbitration and mediation proceedings. Because cases in these areas often call for consumer survey evidence, Mr. Leverich has developed expertise in the design and execution of consumer surveys and in the analysis and presentation of survey evidence. He has worked closely with survey experts and has cross-examined survey experts retained by opposing counsel.
- Represented SPI Group in the United States District Court for the Southern District of New York and in the United States Court of Appeals for the Second Circuit in response to claims asserted by an agency of the Russian Federation that it, not SPI, is the owner of the famous STOLICHNAYA trademark in the United States.
- Defended SPI Group against false advertising claims concerning STOLICHNAYA vodka in the United States District Court for the Southern District of New York.
- Represented Spirits International, an affiliate of SPI Group, on appeal to the United States Court of Appeals for the Federal Circuit from a decision of the TTAB denying registration of the mark MOSKOVSKAYA for vodka on the ground that it is primarily geographically deceptively misdescriptive.
- Represented the German American Chambers of Commerce in trademark litigation concerning the GERMAN AMERICAN CHAMBER OF COMMERCE name in the United States District Court for the Southern District of California.
- Represented the District of Columbia in the Trademark Trial and Appeal Board and on appeal to the United States Court of Appeals for the Federal Circuit in support of its claim that the refusal of the United States Patent & Trademark Office to register the District’s official seal violates United States treaty obligations under the Paris Convention.
- Represented Shoe Show on appeal to the United States Court of Appeals for the Fifth Circuit in a case that turned on whether two trade names are substantially similar.
- Asserted false advertising claims on behalf of Schering-Plough against several generic drug manufacturers in the Eastern District of Wisconsin and on appeal to the United States Court of Appeals for the Seventh Circuit.
- Represented PBS in trademark litigation concerning the PBS.com domain name in the United States District Court for the Eastern District of Virginia.
- Represented Armani in trademark litigation concerning the ARMANI mark in the United States District Court for the Eastern District of Virginia.
- Represented Cartier in trademark litigation concerning the CARTIER mark in the United States District Courts for the Eastern District of Virginia and the Southern District of New York.
Honors and Rankings
- Received the highest possible rating awarded by Martindale-Hubbell based on evaluations from members of the Bar and the Judiciary.
- Legal 500 US, Intellectual Property - Trademarks: Litigation and Non-contentious (2012)
- Board of Directors of the Neighborhood Legal Services Program in Washington, DC, Co-chair
- Board of Trustees of the Washington Lawyers’ Committee for Civil Rights, Member
- Numerous pro bono representations of clients in litigation and advisory matters.
Publications and Speeches